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Meet Petra - Brand Specialist Hardware Club

We catch up with Petra, Brand Specialist from Hardware Club, to learn more about her role.

Describe a typical day in the role?

The Hardware Club environment is energetic and exciting. This is because the department is filled with new and innovative products that many customers have not seen before. This means that a typical day would involve us demonstrating and explaining our products in detail in order to fascinate and intrigue all our customers. We aim to entertain and introduce customers to be best new gadgets in the store and ensure they have a memorable experience in Harrods.

What skills do you need to excel as a Brand Specialist?

In order to excel in this role, you must be energetic and passionate about the Harrods values. The stand itself is very fast paced and will need sales associates that understand the core Harrods service principles to ensure that every customer is given an amazing experience and all customers within the department are acknowledged. You must be able to demonstrate products and must be ok with speaking to groups of people, whilst also having very good brand knowledge.

What is the most challenging aspect?

Maintaining the display products is of utmost importance. We have some really fun levitating pieces for example, and we must always ensure that these are correctly displayed and levitating. Detailed product knowledge is also needed in this department as many customers ask detailed questions and we must be able to answer most questions at hand.

"We aim to entertain and introduce customers to be best new gadgets in the store and ensure they have a memorable experience in Harrods."

What do you love about Harrods?

I absolutely love meeting people from all over the world. Harrods has proven to be the best place for this. It has given me a unique learning experience that has set the foundation for my future.

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