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Meet Salvatore -Sales Associate in Outdoor Luxury

Describe a typical day in the role?

In the world of luxury retail, brand and customer service is everything. For this reason, it is crucial that we make the customers feel part of the brand and create a more "inclusive" atmosphere. This can be achieved by investing into the emotional side of the shopping experience by ensuring that customers feel special before, during and after making their purchase.

What skills do you need to excel as a Sales Associate?

Sales Associates must have good business awareness, from understanding how each brand operates to knowing its products and customer profile. In addition, it is extremely important to demonstrate self-confidence and emotional control, and to acquire a positive, customer driven mind-set to deliver outstanding customer service.

What is the most challenging aspect?

As the quality and craftsmanship of the brand are already perceived, the true challenge relies on the personalisation of the service, understanding clients with different needs, tastes and cultures.

"In Harrods, the importance of retail goes far beyond the quality of the products and the brand's reputation."

What do you love about Harrods?

In Harrods, the importance of retail goes far beyond the quality of the products and the brand's reputation. The most fundamental element in Harrods is the ability to create a one-to-one relationship that not only allows you to develop a special connection with the client but also the customers' full potential.

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