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Sales Associate - Ralph Lauren

  • Department: Sports
  • Location: Knightsbridge
  • Job type: Full Time
  • Contract Type: Permanent
  • Job reference: 27822

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Position Purpose 

The Sales Associate is the face of Harrods & is responsible for providing a complete shopping experience for our customers that is unrivalled by our competitors. Sales Associates are responsible for providing the highest levels of customer service, demonstrating exceptional product knowledge & building quality customer relationships that result in increased sales & repeat business. Harrods Sales Associates live & breathe our brand values. They create a shopping experience that’s fun & friendly & they have a passion for selling.

Principal Accountabilities 

Sales & Service :

  • Welcome all customers within one minute of entering the department. 
  • Achieve sales per hour standards as a minimum requirement. 
  • Meet individual sales targets by selling at every opportunity. 
  • Maximise sales revenue by offering related products. 
  • Approach customers & initiate a conversation. 
  • Ask open questions to establish customer needs. 
  • Increase sales by selecting products to meet customer needs highlighting the features & benefits of the product. 
  • Give accurate & current information about the product; if the correct information is not at hand, do everything possible to provide an answer before the customer leaves the store. 
  • Direct customers throughout the Store or to the specific area the customer requests at all times, even when going on breaks. 
  • Follow all Customer Care Standards, including telephone standards. 
  • Aim to achieve Guest Shopper commendations. 
  • Handle multiple customers effectively. 
  • Understand & properly execute all systems & POS procedures to ensure quick sales transactions.  
  • Work as part of a team by sharing selling support duties & demonstrating flexibility with regard to hours & days of work. 
  • Attend briefing meetings & training sessions. 



  • Assist with presentation of stock, ensuring that it follows the set standards. 
  • Ensure all stock is ticketed and priced. 
  • Liase with your Manager and Buying team, suggesting alternative locations for products and provide feedback through customers’ comments. 
  • Assist in weekly stock counts and rotation of perishable goods. 
  • Replenish stock. 
  • Assist with (annual/bi-annual) Stock takes. 
  • Ensure security procedures are followed in order to prevent theft. 
  • Keep stock, stock rooms, till points and fixtures, fittings and merchandise clean and tidy. 


Personal Contribution:

  • Keep up to date of ongoing issues and developments within the company by reading the Harrods Bulletin, Your Harrods Magazine and other Company information. 
  • Develop product knowledge, knowledge of competitors, product developments and market trends. 
  • Adhere to Company dress code, attendance and time keeping standards. 
  • Work as part of a team by sharing selling support duties & demonstrating flexibility with regard to hours and days of work. 



  • Maintain key information about your best customers e.g. dress size, recent purchase, key dates (birthdays), favourite brands in order to provide them with exceptional levels of service. 
  • Provide a one-to-one personalised service to your best customers. 
  • Notify your best customers about new product arrivals that match their preferences. 
  • Build lasting relationships with your best customers. 
  • Use clientelling to deliver increased sales through effective up selling & cross selling throughout the Store. 


 Must Be:

  • Available to work Sunday to Saturday on a rota basis. 
  • Available to work late nights. 
  • Able to stand for extended periods of time. 


Key Performance Indicators (KPI's)

  • Sales vs Targets 
  • Customer Service & Guest Shopper Reports 
  • Sickness/Absence History  
  • Awards 
  • Promoting the Rewards Card  
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