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Fashion as seen from the 'Frow'

We caught up with Lydia King to find out more about life as our Fashion Director, and discover the wardrobe staples she can’t live without.
 
So, what does your day-to-day role at Harrods look like? 

There’s a lot of variation, which I love. Typically, the week could be spent reviewing sales and plans for the coming year; meeting brands to discuss floor moves or negotiating exclusive styles or launches, and preparing trend forecasts or planning events with our editorial and marketing teams. A large amount of time is spent travelling to buy our beautiful collections – to Milan, New York and Paris mostly, but we’re planning trips to Asia and the Middle East next year. 
 
Which Fashion Month city is your favourite to visit?

Paris is always a fantastic city to visit during the Fashion Weeks. The key brands will all be showing there, so that’s the city in which most of our buying takes place, and there is a real buzz and energy. 

How is Harrods planning to represent the next line of spring/summer trends in-store? 
We aim to have the best representation of all the key trends at Harrods. We have recently opened new boutiques with Gabriela Hearst and Bottega Veneta on the First Floor – two brands that encapsulate the modern tonal dressing trend. We’ve also ensured we have a large edit from all the key shows, which, for next season, were generally more opulent and colourfully optimistic than we have seen for a while. Look no further than the Valentino show for an example of the new neon trend. 

What is your favourite upcoming seasonal look? 
This is the party season, so I have my eye on a new Rasario dress for upcoming events before Christmas. It’ll be perfect when paired with some Falke spot tights and a feather bag. 
 
What fashion items could you not live without? 

My go-to's, even while travelling, are often Issey Miyake’s Pleats Please pieces – they’re very flattering and low maintenance. I’ve also invested in a Bottega Veneta scoop-neck blazer and a high-neck dress – which I’ve worn over and over. The new oversized Valentino belt dresses up any outfit, and I’m a huge fan of a jumpsuit. I invested in a cream wide-leg version from The Row and have worn it so much. Every season, I also invest in a Loewe shirt or dress as the pieces don’t seem to date but always seem to get compliments on the FROW! 

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