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UNIQUELY YOU TOGETHER HARRODS

It runs in the family

I’m Meera, the Media Planning, Operations and Projects manager here at Harrods. I work in the Harrods Partnership team; we deliver stimulating brand collaborations for our customers.
 
Put simply, my role is to oversee and manage availability and bookings across all of our media platforms, tracking sales, performance, and managing the execution of all bookings. My role also includes project managing our bespoke brand experiential marketing campaigns, which often involves the Exhibition Windows or the Harrods Luxury Property Showcase.
 
It’s so exciting to look back at how the role has expanded since I joined the Harrods family in 2010. Nearly a decade ago the main focus of our Advertising Operations team was to oversee poster sites and the new digital screens. Since then, our portfolio has developed in leaps and bounds. We now have countless opportunities for our brands across different platforms. This includes the world-famous windows, Harrods Magazine, harrods.com, digital screens, experiential spaces, CRM, the app, Instagram feeds, in-store VM sites and the Harrods podcast to name but a few.

My favourite memory so far is working on the 2017 Dolce and Gabbana Christmas storewide takeover. Specifically the night before the launch, it was an exciting time working so collaboratively with so many teams across the business and to see months and months of hard work come to life. It was an incredible example of the true potential of our brand partnerships and a fabulous campaign that showcased the talents and the ingenuity of all involved.

I’m the sixth person in my family to work at Harrods – starting with my uncle, Dino Patel, who worked in what’s now the Creative department for 34 years. We’ve covered five different departments – my mum was a Womenswear concessions manager. We have a total of 55 years between us. So far….

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