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Joining the dots

Hello, my name is Louisa. I joined Harrods last year and am the Head of Insight. The Insight team is made up of around 17 dynamic, intelligent and fun individuals all pulling together to understand consumers better. We want Harrods customers to have the best experience possible and our job is to help illuminate the rest of the business on habits, trends, preferences and opportunities.
 
2020 is an exciting year for us – Harrods has many data sources & customer feedback programmes and we are busy joining the dots and trying to get to Insights that can add commercial value, and enable us to build a 360 view of our market.
 
We have an amazing team, who work very hard to ensure Harrods applies a consumer centric lens to our thinking. We share a passion for insight and a curiosity about behaviour that is essential. We are a central team working across the whole business; from retail to marketing.
 
My favourite memory at Harrods, is being able to walk around the store before it opens. You can feel the buzz in the air, and it makes you feel like you’re part of something exclusive. When those doors open at 10am the store crackles with excitement and anticipation, it really is something magical.
 
Outside of work, my life revolves around my family – I’m a proud mum to two boys and owner of a huge mountain dog – normally to be found watching the boys – either on the side of an ice hockey game or a football pitch.
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