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Unpacking our Christmas Hamper

Introduce yourself, and tell us about your role?
My names is Jenifer, I am our Hampers Buyer here at Harrods, and have been part of the family for 10 years. Working on our Christmas Hamper project is like project managing one ginormous project every year! At least 11 different departments form part of our Hamper family, with every person being an expert in their area. From Buyers, Product Developers sourcing the product, to the Publishing team creating a stunning catalogue (over a 4-week, multiple location photo-shoot!). Not forgetting our Supply team ordering in stock to our hamper packing partner, who beautifully pack every hamper and gift box. All our Sales teams and sites and then our delivery team making sure that customers receive their hamper on time; not just in the United Kingdom but across the world. When it comes to putting the Hamper together, we all truly do strive to exceed. 

So, where do you begin to decide what goes inside? 
For each hamper, I consider who might purchase that hamper, or indeed who might receive it, and where in the world they may be! It is important that our hampers and gift boxes include a wide range of price points and once I know who the hamper is targeting, I will then decide the suitable contents. Whether that be making sure the hamper can be exported for friends and family overseas, or for shipping in the UK brimming with fresh food such as salmon and artisan cheese, with wine and spirits selected by our wine and spirits buyers to match.

When do you begin working on the project?
It starts in January! Meeting with each area of the business, our retail team, customer services, corporate service, distribution etc. to review the previous year, what went well and what could be improved upon. This then starts to form the basis of the strategy for the coming year. Following this I collaborate with the other category buyers to understand their strategy and direction; reviewing specific products based on trends or new and exclusive lines, selecting lines for the new range to ensure our range reflects the very best of the Food Halls at Christmas! Following working with our publishing team in June to photograph the hampers for our catalogue, I form a working team with representatives from all business areas, both customer-facing and operational, who meet fortnightly initially, then weekly and then from November it’s daily! Collaboration is key.

 
Tell us about this years’ Christmas Hamper?
All hampers have refreshed contents for 2019, one key change this year is that we had the opportunity to reflect the new Fresh Market Hall products. We have some fantastic new cheeses and charcuterie and also our Harrods smoked salmon from the Faroe Islands. The perfect Christmas treat paired with a bottle of wine selected by our expert wine buyer.

What makes the Harrods Hamper so special?
The hampers are exclusive to Harrods and represent the very best products from the food halls all sourced by our exceptional Buyers who travel the world to ensure we have the best of the best. These items are then all beautifully packaged in our iconic wicker basket.

There’s still time to buy your Christmas Hamper here. 
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