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Why Harrods?

Who We Are

What we stand for

Our mission is to be the number-one department store in the world for luxury merchandise. Through a combination of products, innovation and eccentricity, we aim to provide every customer with a truly unforgettable experience in our quintessentially British environment.

What made us famous

Harrods was originally opened as an East End grocery by Charles Henry Harrod in 1834, before relocating to Knightsbridge in 1849. One fateful evening in 1883, the store fell victim to a catastrophic fire – but despite this, Harrods fulfilled all Christmas orders on time and even exceeded its original trade targets. This event and the resilience and determination required to go the extra mile and exceed customers’ expectations became embedded in Harrods’ DNA.


"At the heart of this success are our customers. They’re the reason we exist, and we never forget it."

Every year, more than 65 million domestic and international visitors connect with our brand – through harrods.com, at our Knightsbridge store, and via our Heathrow and Gatwick airport boutiques. 
Our customer base includes some of the highest net-worth individuals in the world, drawn to Harrods because they, like many others, want to experience a brand that is quintessentially British. Whether a Harrods teddy bear from our gift shop or afternoon tea in The Georgian restaurant, there is something to delight everyone

"Excellence is built into our DNA."

Where we are going

“Redefining Luxury 2021” is our plan to ensure we retain our place as the world’s leading luxury retailer. It is based around reassessing our definition of luxury, and making changes as a business to ensure we satisfy the evolving needs of our discerning customers. 
To enable this, our owners, the Qatar Investment Authority, have invested more than £200 million to help us improve our offering. 


We will achieve this by;

  • Building Excellence through our new store master plan, we aim to create an environment that houses the world’s best brands and products and ensures we continue to set the global gold standard in customer experience.
  • Delivering Excellence through a refined retail model, we thrive to understand, anticipate and exceed our customers’ desires 
  • Supporting Excellence through the right foundations for growth, we ensure we have the best possible infrastructure and teams in place to achieve our ambitions. 

    It is an exciting time to be part of the Harrods team. Start your career with us today!
People Stories
All about our Harrods Hampers
All about our Harrods Hampers
We speak with Davinia, our General Merchandise Manager to find out everythi...
Interview with Managing Director, Michael Ward
Interview with Managing Director, Michael Ward
Following our last business update, Managing Director Michael Ward shares t...
Meet Diani- Retail Academy Delegate
Meet Diani- Retail Academy Delegate
We caught up with Diani who is a Retail Academy Delegate and she tells us w...
Knightsbridge Club Experience Evening
Knightsbridge Club Experience Evening
Here at Harrods we hold the Knightsbridge Club Experience Night which is a...

We are proud to have been awarded