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CRM Analyst

  • Department: CRM
  • Location: Hammersmith
  • Job type: Full Time
  • Contract Type: Permanent
  • Job reference: VAC- 5619

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Our mission remains unchanged: to service the needs and aspirations of our customers and help create new stories, to take pleasure in making marked moments of delight. Whoever our customers are and wherever they come from, they can expect to be treated with grace, courtesy and care.

Our Insights team work to analyse and inform our business to make tailored and strategic data-based decisions. We are looking for a Loyalty Analyst to join us in this pursuit and champion the data analysis and evaluation of our loyalty customer data with a business wide reach. This new opportunity will deep dive our data resources and influence our campaign decisions at this exciting time of innovation at Harrods.

About you

We are looking for an experienced Data Analyst who will use their creativity and initiative to help internal clients to bring customer insight and relevance to their communications and to truly understand what is achieved using analysis and evaluation.  Your experience will be about knowing when to align with long term or fast ad hoc queries. You’ll have excellent technical capability and business acumen to draw meaningful conclusions form raw date to translate business trends, challenges and opportunities into campaign targeting and benefits.

You’ll also be responsible for bringing project work together and developing new ways of looking into our campaigns – measuring impact versus control groups and supporting with trials. You’ll be inquisitive and diligent with your work and be self-driven to learn and build upon your current skillset. To be successful, you must have good knowledge of Excel, PowerPoint and SQL. Candidates with a background in Statistics, Mathematics, Science or Marketing would be preferred.

What to expect

As the Data Analyst, you will be supporting the Loyalty Analysis Manager in designing reporting, campaign planning, and making suggestions on how we can improve on current customer loyalty campaigns.  The business will consult with you to discover insight and receive suggestions that are realistic, actionable, and measurable. You’ll engage with the trading and brand managers across the business to guide them on loyalty success on ROI and deliver improved performance of campaigns going forwards.

You’ll work on ad hoc and BAU initiatives to provide additional analysis regarding the contact strategy, to identify the best frequency of contact by segments and make improvements.  You’ll also play a proactive role in exploring new campaigns, setting up test environments and launches to measure against BAU of communications across emails, direct mail, offers, trade drivers, e-commerce etc.

What is important?

Our team is reliable and efficient – we need someone who shares our values and understands the importance of our place in the business. Sometimes we are very busy; our team shares the load, supports each other and wins as a team. We set deadlines, we hit those deadlines.

Our Promise to You

At Harrods we believe nothing is impossible. We drive ourselves and inspire others to always push for more. This passion to exceed is what sets us apart. We are proud to be a place where standing out means being yourself.

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