General Manager Digital Media Strategy

To lead the building of the Harrods Media Sales digital business. Develop the tools, commercial strategy and operations to enable the success of Harrods digital media channels.

A Senior leader providing direction and support to the team whilst supporting the Director to identify, define and implement appropriate solutions for key strategies to enable business growth

• Responsibility for developing and delivering the suite of media opportunities across Harrods’ digital platforms.

• Current Platforms include: Harrods.com, Harrods App, Harrods social media feeds, CRM/e-mail and loyalty

• Grow the portfolio of digital opportunities

• Work with relevant 3rd party partners to deliver these new (or existing) opportunities

• Develop a platform and sales strategy to aggressively grow digital media sales revenues over the next 3-5 years

• Align with product owners to successfully grow the ways in which brand partners can advertise across digital channels.

• Develop tailored digital proposals and media sales pitches ensuring all activity are consistent with the Harrods brand values, and are commercially viable.

• Build and develop relationships with merchant teams responsible for these sectors to drive revenue and broader brand interactions

• Be an ambassador of the Harrods brand

• Provide expertise and guidance to the sales teams to enable their digital pitches

• Help the Partnerships Director grow the digital media sales team