To lead the building of the Harrods Media Sales digital business. Develop the tools, commercial strategy and operations to enable the success of Harrods digital media channels.
A Senior leader providing direction and support to the team whilst supporting the Director to identify, define and implement appropriate solutions for key strategies to enable business growth
Principal Accountabilities
- Responsibility for developing and delivering the suite of media opportunities across Harrods’ digital platforms.
- Current Platforms include: Harrods.com, Harrods App, Harrods social media feeds, CRM/e-mail and loyalty
- Grow the portfolio of digital opportunities
- Work with relevant 3rd party partners to deliver these new (or existing) opportunities
- Develop a platform and sales strategy to aggressively grow digital media sales revenues over the next 3-5 years
- Align with product owners to successfully grow the ways in which brand partners can advertise across digital channels.
- Develop tailored digital proposals and media sales pitches ensuring all activity are consistent with the Harrods brand values, and are commercially viable.
- Build and develop relationships with merchant teams responsible for these sectors to drive revenue and broader brand interactions
- Be an ambassador of the Harrods brand
- Provide expertise and guidance to the sales teams to enable their digital pitches
- Help the Partnerships Director grow the digital media sales team