Our mission remains unchanged: to service the needs and aspirations of our customers and help create new stories, to take pleasure in making marked moments of delight. Whoever our customers are and wherever they come from, they can expect to be treated with grace, courtesy and care.
About You
You will be an experienced marketer, with specific experience in the Chinese and Middle Eastern markets. You will have experience in developing and delivering customer strategy and annual plans including seasonal campaigns within an allocated budget. You will be comfortable understanding and analysing both the macro and micro environment for the Chinese and Middle Eastern customer segments.
Driving Marcomms for our two key markets, you will be comfortable with media channels in these markets, and have strong relationships with relevant contacts.
What to Expect
You will be responsible for defining and delivering the customer strategy for two of our most important market.
You will work closely with the wider Brand Experience Division (BED), Category Merchants and Brands to achieve the appropriate KPI’s mapped out in the Customer Strategy. In addition, you will work with the data and insight provided by the Customer Insight Team, and use this to develop the marketing strategy mapped against our strategic priorities. You will prioritise the key messages and the timing, to demonstrate our voice of authority in this field.
You will be accountable for understanding and analysing both the macro and micro environment of the identified customer focuses. You will have expert knowledge in these markets and have the strength of connections within that network.
What is important?
Organisation is so important to our team; we are expected to be consistent and accurate. Over time, we’ve built a reputation we are proud of. Our team are approachable and efficient and we have strong working relationships across the wider Brand Experience Division as well as the business as a whole. We need someone who shares our values and understands the importance of our place in the business. Sometimes we are very busy; our team shares the load, supports each other and wins as a team. We set deadlines, we hit those deadlines.
Our Promise to You
At Harrods we believe nothing is impossible. We drive ourselves and inspire others to always push for more. This passion to exceed is what sets us apart. We are proud to be a place where standing out means being yourself.