SEO Assistant

Harrods is looking for an SEO Assistant to support our Adaptive Search team in delivering impactful strategies that enhance visibility and strengthen Harrods’ position as a leader in luxury. Reporting to the SEO Executive, you’ll help execute key SEO initiatives, monitor performance, and adapt to evolving customer search behaviours across multiple platforms. This is a fantastic opportunity to join an innovative team and make meaningful contributions to our business goals

About the Role

As an SEO Assistant, you will play a crucial role in supporting the SEO Executive and the Adaptive Search team to deliver innovative strategies that enhance Harrods’ visibility and authority across multiple platforms. This position involves hands-on execution of SEO initiatives, monitoring performance, and adapting to evolving search behaviours to drive business goals. You’ll work closely with cross-functional teams, leveraging AI tools, data insights, and industry best practices to optimise content and improve search performance. This is an exciting opportunity to join a forward-thinking team and make a meaningful impact on how customers discover and engage with our brand.

Key Responsibilities:

• Assist with implementing the Adaptive Search strategy and roadmap, ensuring timely execution of initiatives.
• Write, upload, and optimise metadata across priority categories, using AI tools to scale efficiently.
• Conduct keyword research and manage content briefs for conversational and topical content.
• Support technical SEO tasks, including monitoring website health, raising tickets, and testing improvements.
• Collaborate with cross-functional teams to optimise for Answer Engines, Voice Search, and social search platforms like TikTok, YouTube, and Instagram.

About You 

You’re passionate about SEO and eager to grow your expertise in Adaptive Search and Digital Marketing. With a solid understanding of SEO fundamentals and a proactive, detail-oriented approach, you thrive in a fast-paced environment and enjoy collaborating with others to achieve shared goals. You’re highly organised, able to prioritise effectively, and have excellent communication and analytical skills, particularly in Excel. Your curiosity about emerging technologies, including AI and LLMs, drives you to stay ahead of industry trends and continuously learn.

​What we’re looking for:

• Demonstrated passion for SEO and interest in evolving search behaviours.
• Knowledge of SEO fundamentals and Google platforms such as Search Console and Analytics.
• Familiarity with SEO tools (preferred but not essential) and enthusiasm for AI-driven innovations.
• Strong organisational skills, attention to detail, and ability to manage multiple priorities.
• Excellent communication, writing, and analytical skills, with a collaborative, team-focused mindset.

About Us

Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.

Our Promise to You

Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business. 

Uniquely You 

Whilst our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you can demonstrate the majority of skills and strong experience to thrive in this role, we would encourage you to apply. 

At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.

If you want to know more about life at Harrods, search #TogetherHarrods on LinkedIn, or follow us on Instagram @togetherharrods.