CRM Executive

We are looking for a CRM Executive to join our CRM & Loyalty team here at Harrods. This new role will be responsible for supporting the exciting growth of our channels and divisions at Harrods.

About The Role

As the CRM Executive you will play a key part within the CRM team and supports both the BAU team and CRM Managers with delivering on the BAU strategies across all channels (Email, SMS, Push and Direct Mail). This role will work closely with the Marketing, Creative/Content and Loyalty teams on supporting their promotional initiatives for our Restaurants and Private Shopping CRM strategies.

You will also;

• Own AB testing plan to optimise email campaigns
• Improve relevancy/personalisation of all email through appropriate customer segmentation and targeting
• Monitor campaign responses and taking appropriate action to resolve issues
• Build complex segmentation, target groups and campaign flows and supply data to various teams when required
• Work  with  other  stake  holders  to  continuously  improve  campaign  segmentation  and  flows  to work for the business needs.

About You

The ideal candidate will be someone who has previous experience in owning or supporting with a strategy for a CRM Channel as well as developing strategic and execution of marketing communications. It is important that you have experience in complex segmentation, dynamic content and use of more than one channel other than email.

You will also have the following;

• Previous experience in using ESP (SAP or salesforce preferred)
• Good PC literacy (word, excel and PowerPoint)
• Strong customer focus
• Excellent interpersonal and communication skills.
• Excellent time-management skills and the ability and willingness to multi-task.
• Flexibility and readiness to adapt to changing priorities.
• Attention to detail which will be evident through paperwork completed, organisation of department and sufficient stock levels

About Us

Our 175th anniversary will see the Knightsbridge store become a stage for our legacy of firsts, our house of world-leading brands and our reputation for exceptional. We want you to come and be a part of all this - and help us deliver exceptional service that represents our authority as a long-standing icon, industry-leader and innovator. Inspired by our past, celebrating our present and focusing on our future, you’ll be joining a team with the belief that anything is possible. What makes you different makes us exceptional.

Our Promise to You

Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business. 

In return, you’ll receive an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants) and a season ticket loan.

Uniquely You

At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.

While our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you do not meet every desired criteria but feel you have the skills and experience to thrive in this role as well as a genuine interest in working for Harrods and you can demonstrate an alignment with our values, we would encourage you to apply.

If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods