Digital Marketing Analyst

Working within the Digital Analytics team, the purpose of this role is to deliver analysis and insight across the business to a wide range of stakeholders. This role is core to making the Analytics function at Harrods run smoothly. 

We are looking for a confident, hands on, self-starter who can hit the ground running, and will understand and shape our Marketing Analytics data, campaign planning and measurement and be well versed in the latest analytical techniques and their application to a commercial environment. 

Someone who can research and identify ways to build our brand and maximise the impact of our multi-channel marketing & advertising strategies. Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.

About Us

• Working on the Google Analytics platform to provide a wide range of data and analysis to the wider team. 
• Producing digital dashboards in Google Datastudio pulling on data from Google Analytics/Google Adwords / Big query 
• Collating data from multiple sources for use in reports, tactical packs and strategic insights. 
• Provide pre and post analysis on current campaigns, informing the business on which aspects of campaigns are the most effective and which are not, and advising them on how to tweak campaigns to get maximum attention and create more impact. 
• Supporting marketing analysis in regard to product KPIs, trading data through the use of customer journey analytics. 
• Supporting ecommerce to deliver trading insights. 
• When needed, act as an advocate of analytics implementation process importance, communicate challenges and look for solutions that will empower the rest of the team. 

About You

• Experience using Google Analytics (essential)
• Experience using Google Datastudio (essential)
• Experience using Google Big Query (desired)
• High proficiency in Excel (essential)
• Knowledge of forecasting techniques – Seasonal/Run rates 
• Experience of SQL and data warehousing (desired)
• Clear communication skills across a variety of stakeholder levels 
• A core understanding of recording digital data. 
• Good understanding of marketing analytics – SEO/PPC/Affiliates etc

Our Promise To You

As long as you shine in our fast-paced world, we’ll make sure you get some great career exposure. You’ll have the chance to move both upwards and laterally across the business and sharpen your production skills.

Importantly, we’re a very welcoming team. We are leading the way in luxury retail with a philosophy that challenges convention and says anything is possible for customers. Share this approach, then, your future will be as unstoppable as ours. You can look forward to 22 days’ holiday, plus your birthday, 50% staff discount on anything you can wear to work, plus up to 33% off everything else.

Uniquely You

At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.

If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or Instagram