Paid Media Manager

We are looking for a Paid Media Manager to join our Digital Marketing team here at Harrods. This role will be responsible for the planning, execution and optimisation of paid digital media campaigns that drive customer growth and acquisition, digital revenue, and brand demand across key markets.

About the Role

The Paid Media Manager will lead an internal team of two executives and one assistant as well as two external digital agency teams to plan and deliver digital media activity across Meta, Tik Tok, YouTube and emerging platforms, supporting a combination of always-on performance marketing, loyalty lifecycle campaigns, brand campaign amplification and partnerships marketing initiatives

Job Responsibilities

• Support the Loyalty team with paid social campaigns focused on growth through customer retention and reactivation, as well as customer acquisition
• Partner with the Brand Marketing team to support the digital media execution of brand campaigns in key markets: UK and GCC
• Partner with the H beauty Marketing team to support the digital media execution of H beauty awareness campaigns at geo locations within the UK
• Ensure paid media activity remains measurable, effective and aligned with business growth goals

About You

The ideal candidate will have strong experience managing paid social campaigns, particularly Meta as well as planning digital media across platforms including Tik Tok, YouTube, Snapchat and digital video. They will need to have proven ability to optimise campaigns against commercial KPI’s such as online revenue, offline revenue and ROAS.

It is important that you have experience collaborating with Brand and CRM teams on integrated campaigns and working with Partners and sharing goals.
 

You will also have the following.

• Strong analytical mindset with experience interpreting performance data
• Ability to manage multiple campaign types simultaneously across markets
• Clear Communication both written and verbal

About Us

Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.

Our Promise to You

Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business. 

In return you’ll receive an excellent benefits package, including a company pension, 25 days’ holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants) and a season ticket loan.

Uniquely You

Whilst our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you can demonstrate the majority of skills and strong experience to thrive in this role, we would encourage you to apply. 

At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.

If you want to know more about life at Harrods, search #TogetherHarrods on LinkedIn, or follow us on Instagram @togetherharrods.