
This week, we caught up with Alex Campos, Personal Shopper at Harrods. When Alex arrived to talk to us, he was effortlessly juggling an armful of dresses and bags of Jimmy Choo heels, handpicked for a client arriving at noon in search of the perfect outfit as the mother of the bride. It was a fitting snapshot of the fast-paced, detail-driven world of luxury personal shopping, where every moment is about anticipation, precision, and an understanding of the client’s desires.
We sat down with Alex to talk about his journey, the art of Personal Shopping, and what it takes to succeed in this highly personalised role.
Q: Hi Alex, nice to meet you! Tell us about your journey, how did you find your way to Personal Shopping?
A: I’ve been at Harrods for nearly 10 years, working in different departments and roles. I started as an assistant floor manager, then became a brand manager, working across Menswear, Sports, Womenswear, and more. I’ve always loved being around people, so client interaction has always been a big part of my career. During the pandemic, I was in virtually clienteling, and that’s when I realised how much I enjoyed Personal Shopping. It was a natural transition, and even though I’ve officially been in the role for a year, I’ve been doing it since 2020.
Q:If you could describe your role in three words, what would they be and why?
A:Diverse, fast-paced, and fulfilling. It’s diverse because every client and request is different. Fast-paced because you’re constantly multitasking, sometimes I’ll have eight in-person clients in a week while managing messages from another 30 at any given time, so staying on top of everything is key. And fulfilling because I love meeting new people, building relationships, and making sure they have the best possible experience.
Q: What do you think sets Harrods apart when it comes to Personal Shopping?
A: Harrods is a place where people come to dream, and in Personal Shopping, we get to bring those dreams to life. No request is too big or too small, and it’s all about making sure every client leaves feeling special.
Q: Many people might not know the difference between Personal Shopping and Private Shopping. Could you explain how they differ?
A: Private Shopping is an invite-only service for our highest-tier clients who want a discreet and exclusive experience. Personal Shopping, on the other hand, is for both in-store and virtual clients who need more tailored guidance while shopping.
Q: Personal Shopping is often about building strong relationships. What’s the secret to maintaining long-term trust with your clients?
A: It’s all about understanding each client as an individual, building trust, and anticipating their needs. Even something as simple as remembering their favourite designers or knowing when to offer suggestions versus when to give them space makes a big difference. Many of my clients are virtual, both International and based in the UK, and even when I’m not available, I’ll always try to ensure someone from the team is there to help. It’s about being present for them as much as possible.
Q: How do you go above and beyond to make sure your clients are taken care of?
A: It’s about always being one step ahead. Reading the client’s mood, understanding what they need before they ask, and adapting to different personalities. No two clients are the same, so being flexible and intuitive is key.
Q: What advice would you give to someone aspiring to become a Personal Shopper?
A: Be curious about different trends, brands, and products, but above all, build great relationships. This role is all about multitasking, time management, and relationship-building. You need to be quick, adaptable, and always ready to think outside the box.
Q: How has the role of a Personal Shopper evolved over the years, and where do you see it heading in the future?
A: Technology has changed the way people shop, and clients expect fast and seamless service. The human connection is still at the heart of what we do, but the behind-the-scenes tools we use to track preferences, anticipate needs, and personalise the experience are more important than ever. The future of Personal Shopping will be about balancing that personal touch with innovative digital solutions.
For Alex, Personal Shopping isn’t just about selecting the perfect outfit or finding an exclusive piece, it’s about creating a seamless and unforgettable experience for every client, every time. Without realising, our conversation has stretched on, and Alex’s next client, the mother of the bride, has just arrived, and he’s off to ensure she finds exactly what she’s looking for.
Let’s Stay in Touch
Anything is Possible
At Harrods, our mission is to make Anything Possible. The spirit of Anything is Possible and the equity of the Harrods brand is not purely released through how we advertise and market to our customers.
Moreover, it is rooted in the lived experience of our customers delivered every day by our colleagues.
Latest jobs
Salary
Location
Location
Hammersmith
Job Type
Full Time
Sector
Finance, Legal and Internal Audit
Contract Type
Permanent
Description
We are currently recruiting for a Travel and Expenses Administrator to join our Finance team here at Harrods.About the Role As a Travel and Expenses Administrator, your primary responsibility is the m
Reference
VAC- 45726
Expiry Date
01/01/0001
Job managed by:
Laura StainsbyJob managed by:
Laura StainsbySalary
Location
Location
Knightsbridge
Job Type
Full Time
Sector
Finance, Legal and Internal Audit
Contract Type
Permanent
Description
Join our dynamic Finance function and play a key role in driving insight and supporting strategic decision-making across the business. You will partner closely with your designated business area(s), l
Reference
VAC- 45407
Expiry Date
01/01/0001
Job managed by:
Laura StainsbyJob managed by:
Laura StainsbySalary
Location
Location
Heathrow - T1 London
Job Type
Full Time
Sector
Heathrow
Contract Type
Permanent
Description
Our team are now looking for a passionate Sales Associate to join Harrods International at Heathrow Airport. About the RoleIn this role you will be responsible for providing world class customer servi
Reference
VAC- 38893
Expiry Date
01/01/0001
Job managed by:
Katie GavinJob managed by:
Katie GavinSalary
Location
Location
Knightsbridge
Job Type
Full Time
Sector
Sales Associate
Contract Type
Permanent
Description
We are looking for a Transaction Assistant to join our fast-paced and diverse team of Private Shoppers.Delivering world class service to Harrods’ most loyal clients and consistently exceeding their ex
Reference
VAC- 34986
Expiry Date
01/01/0001
Job managed by:
Natasha Coventry-MarshallJob managed by:
Natasha Coventry-MarshallSalary
Location
Location
Knightsbridge
Job Type
Full Time
Sector
Sales Associate
Contract Type
Permanent
Description
About the Role As a Brand Specialist for Represent in our Menswear department, you will be the face of one of our most prestigious brands, providing a holistic shopping experience that is as unique as
Reference
VAC- 45814
Expiry Date
01/01/0001
Job managed by:
Jamie BradleyJob managed by:
Jamie BradleySalary
Location
Location
Knightsbridge
Job Type
Full Time
Sector
Buying and Merchandising
Contract Type
Fixed Term
Description
We are currently recruiting for a Campaign Trade Assistant to join our Buying team here at Harrods.About the Role The Campaign Trade Assistant supports the seamless delivery of seasonal trade campaign
Reference
VAC- 45920
Expiry Date
01/01/0001
Job managed by:
Laura StainsbyJob managed by:
Laura StainsbySalary
Location
Location
Knightsbridge
Job Type
Part Time
Sector
Sales Associate
Contract Type
Permanent
Description
Our Hair and Beauty Salon is looking for an experienced Beauty Therapist to bring their expertise to the team who offer a wide range of beauty treatments to our customers.The Salon itself is a serene
Reference
VAC- 45495
Expiry Date
01/01/0001
Job managed by:
Katie GavinJob managed by:
Katie GavinSalary
Location
Location
Hammersmith
Job Type
Full Time
Sector
Creative, Marketing and Partnerships
Contract Type
Permanent
Description
We are looking for a CRM Executive to join our Digital team here at Harrods. ownership of all lifecycle and trigger communications at Harrods. These communications will be delivered via email, direct
Reference
VAC- 45068
Expiry Date
01/01/0001
Job managed by:
Matthew ShepherdJob managed by:
Matthew ShepherdSalary
Location
Location
Hammersmith
Job Type
Full Time
Sector
Creative, Marketing and Partnerships
Contract Type
Permanent
Description
We have an incredible opportunity for a passionate Beauty Content Lead to join our team. As the divisional lead, you will own the 360 strategic vision and delivery of beauty content across the Harrods
Reference
VAC- 45566
Expiry Date
01/01/0001
Job managed by:
Sarah ManningJob managed by:
Sarah ManningSalary
Location
Location
Knightsbridge
Job Type
Full Time
Sector
Distribution and Warehouse
Contract Type
Permanent
Description
Stock OperativeOur thriving Stock Operations team based in Knightsbridge are looking for Stock Operatives to join on a permanent and fixed-term basis. Supporting different Stock departments including,
Reference
VAC- 35615
Expiry Date
01/01/0001
Job managed by:
Ellen FieldJob managed by:
Ellen FieldDiscover more about us

Teaser
Learning & DevelopmentContent Type
EventsPublish date
04/08/2025
Summary
"We’re proud to celebrate RISE, our learning programme designed to support career growth and development of our colleagues. RISE equips participants with the skills, knowledge, and confide

Teaser
Uniquely YouContent Type
NewsPublish date
04/08/2025
Summary
As the winner of the We Take Pride category at the Harrods Awards for Excellence (HAFE), Geoff Hooton has had his fair share of adventures. From his early days in the Army to his role as t

Teaser
Uniquely YouContent Type
Career StoriesPublish date
04/08/2025
Summary
A native of Venezuela, Analius has lived in London for over 10 years and worked at Harrods for seven of them. We ask her for her current TikTok and TV obsessions, style go-tos and what cul

Teaser
Belonging & InclusionContent Type
EventsPublish date
03/26/2025
Summary
Our Neuroinclusion Network at Harrods was proud to host its inaugural panel discussion in honour of Neurodiversity Celebration Week. Led by our Partnerships Director, Alex Unitt, the pan

Teaser
Our Promise & ValuesContent Type
NewsPublish date
03/26/2025
Summary
WWF Earth Hour 2025 At Harrods, we were proud to take part in WWF Earth Hour on March 22nd, reinforcing our commitment to building a more sustainable future. This year’s theme, “Create

Teaser
Belonging & InclusionContent Type
NewsPublish date
03/26/2025
Summary
At Harrods, giving back to our community is a key part of our ESG strategy. As a founding partner of WEST Youth Zone, we are proud to support their incredible work in empowering

Teaser
GeneralContent Type
NewsPublish date
03/20/2025
Summary
2025 Women to Watch in Hospitality, Travel, Leisure & Retail Index. We are delighted to share that Lindsay Calderwood, Head of Digital Brand Partnerships, has been recognised in the Wi

Teaser
Belonging & InclusionContent Type
Career StoriesPublish date
03/06/2025
Summary
For #InternationalWomensDay this year, we’re shining a spotlight on colleagues across Harrods. We’ve asked them to share their achievements, proud moments, and the diverse roles they hold

Teaser
Belonging & InclusionContent Type
Career StoriesPublish date
03/06/2025
Summary
"Hello, my name is Luboslava Sevcikova, and I am a Uniformed Security Officer at Harrods. My journey began in July 2009, when I started working in Childrenswear. Over a year ago, I made th

Teaser
H beautyContent Type
Career StoriesPublish date
02/26/2025
Summary
Meet Nicola, the General Store Manager for our new H beauty in Silverburn, Glasgow. Hear about her journey in the beauty retail industry and what excites her most about leading our newest
Recently viewed jobs