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Email Marketing Executive

  • Department: Marketing
  • Location: Hammersmith
  • Job type: Full Time
  • Contract Type: Permanent
  • Job reference: 31822

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Our mission remains unchanged: to service the needs and aspirations of our customers and help create new stories, to take pleasure in making marked moments of delight. Whoever our customers are and wherever they come from, they can expect to be treated with grace, courtesy and care.

About You

You have a passion for email marketing, with experience in this function in a retail environment. You will have an excellent understanding of email marketing and best in class retention practices. You must have experience using Silverpop and ideally dynamic email personalisation. You will have a natural confidence and the ability to communicate with stakeholders at all levels across our business.

What to Expect

Harrods.com is at the forefront of luxury retail, housing some of the world’s most exclusive designers. We represent the pinnacle of online luxury shopping! You will deliver engaging campaigns that both support the business goals and appeal to customers.

  • You will manage, develop and co-ordinate all email campaigns from planning through to concept, production, testing and delivery

  • Improve relevancy of all emails through appropriate customer segmentation and targeting

  • Maintain and evolve the email campaign plan, collaborating with the wider Harrods team

  • Actively use reporting, analysis and insight to develop and optimise campaigns

  • Continually revise and optimise campaign management processes to increase effectiveness

  • Manage one Email marketing assistant

  • Work with the CRM team to understand the buying behaviour of .com shoppers and understand what tactics can be put in place to retain customers

  • Monitor and work towards improving the visitor return rate and customer recency, frequency and AOV

  • Drive innovation around triggered email campaigns

  • Report on and drive improvements to email KPI’s such as open rate, click through rates and revenue

What is important?

We work together as a team and all have really strong working relationships, both with peers and management. We have very high standards and strive for success whilst ensuring work is a fun place to come to every day. Every day is different in the Harrods world so we need somebody who is adaptable to change.

Our Promise to You

At Harrods we believe nothing is impossible. We drive ourselves and inspire others to always push for more. This passion to exceed is what sets us apart. We are proud to be a place where standing out means being yourself.

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