Digital Content Analyst

We are looking for a Digital Content Analyst to join our dynamic Creative Operations team here at Harrods. This is a fantastic opportunity for someone with a strong analytical mindset and a passion for digital content to grow into a strategic content-focused role. The Digital Content Analyst will be responsible for reporting across all digital content, overseeing the content calendar, and providing administrative support. 

This is a hybrid role, with 2 days in our Hammersmith office [every Thursday, plus 1 additional day per week]. 

About the Role
The Digital Content Analyst will be central to supporting content scheduling across harrods.com, email campaigns, and the Harrods app. 

Key responsibilities include:
•    Generating weekly reports for our web and app homepages, as well as monthly performance reviews for content across the site. The role also involves ad hoc reporting for larger cross-functional projects, such as brand partnerships.
•    Using Google Analytics (GA4) and ContentSquare to track, analyse, and interpret data to identify performance trends. The role includes highlighting key content success metrics and making recommendations to improve content effectiveness.
•    Overseeing the content calendar to ensure seamless execution of business-as-usual (BAU) and brand partnership initiatives. This includes liaising with internal teams to align on timelines, resource requirements, and project execution.
•    Working closely with the wider Content, Digital Design, and Partnership teams to track content performance and provide strategic recommendations for future projects. This includes supporting creative managers in pulling reports for project wash-ups and ensuring accurate analytics setup at the start of projects.
•    Supporting the editorial team with content development (e.g., administrative copywriting for .com, uploading terms and conditions, managing QR code creation). Additionally, ensuring website content is accurately maintained via the Content Management System (CMS) (e.g., updating restaurant menus, store guides, and other key assets).

About You 
You will have proven experience in content operations, with the ability to manage multiple content projects simultaneously. You will be confident in tracking, analysing, and reporting on content performance using Google Analytics (GA4) and/or ContentSquare.

You will also:
•    Be able to interpret data and spot performance trends, making strategic recommendations to enhance content engagement.
•    Have experience working with Content Management Systems (CMS) to update and maintain website content effectively.
•    Possess strong organisational skills, ensuring timely delivery of reports and content updates.
•    Have excellent written and verbal communication skills, with the ability to collaborate across teams and build strong stakeholder relationships.
•    Demonstrate a high level of attention to detail and a passion for luxury retail and digital content.
•    Have basic SEO knowledge to understand how content performance ties into search visibility.

About Us
Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.

Our Promise to You
Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business. 

In return you’ll receive an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants) and a season ticket loan. 

Uniquely You
At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.

While our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you do not meet every desired criteria but feel you have the skills and experience to thrive in this role as well as a genuine interest in working for Harrods and you can demonstrate an alignment with our values, we would encourage you to apply.

If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods