Loyalty Marketing Manager

We are looking for a Loyalty Marketing Manager to join the Loyalty & CRM team here at Harrods. You will be responsible for shaping and delivering the MyBeauty programme and promotional strategy while championing customer loyalty best practices across the business.

About the Role

This role will see you focus on driving MyBeauty member acquisition, promotion engagement, customer value and retention while continuing to build strong relationships with senior stakeholders across the business.

You will also be:

• Responsible for the execution of MyBeauty propositions
• Representing the MyBeauty programme within Harrods and H beauty, responsible for briefing relevant teams with the creative development of MyBeauty programme, promotional assets, and brand guidelines.
• Consulting with stakeholders from across the Beauty Marketing, Trade, Retail, Buying, and Partnerships teams to support their objectives with relevant activations and share results and insight with senior stakeholders.
• Supporting the Loyalty Marketing Manager and Loyalty Operations manager in driving the evolution of the MyBeauty programme.
• Overseeing the set up and delivery of MyBeauty promotions and business processes.
• Collaborating with the Loyalty Insights team to generate actionable insights on our customers.
• Ensuring that all programme activity is targeted and measurable, using data and research.

About You

You will have a bachelor’s degree in marketing, media or communications, related field, or equivalent work experience. You will have previous experience in strategic development and stakeholder engagement as these are key in excelling in the role. We are looking for someone who has a deep understanding of loyalty customer insights and beauty loyalty programme and promotion trends to support the evolution of the MyBeauty loyalty programme.

You will also have the following:

• Strong communication skills
• Great attention to detail.
• Confidence in presenting and justifying promotion and campaign concepts.
• Understanding of how loyalty systems work and how they can be improved to better loyalty promotions from a programme and customer journey perspective.
• Previous experience in using loyalty systems, including SMC (SAP Marketing Cloud), SAP, and Annex Cloud systems an asset- Annex cloud is key.
• A commercial mindset and be able to forecast, budget and manage a cost centre

About Us

Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.

Our Promise to You

Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business. 

In return you’ll receive an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants) and a season ticket loan. 

Uniquely You

At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.

While our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you do not meet every desired criteria but feel you have the skills and experience to thrive in this role as well as a genuine interest in working for Harrods and you can demonstrate an alignment with our values, we would encourage you to apply.

If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods