Social Media Executive- Mandarin Speaking
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The Social Media Executive will be responsible for engaging with and embedding social media across teams within the business to give a 360 view of the brand; telling the right story, on the right channel, at the right time. This role with specifically look after our WeChat, Weibo, along with our global channels, including Instagram, Facebook & Twitter.
On hand to execute the smooth running of day-to-day activities across social, the Social Media Executive will also support with the development and implementation of growth and engagement tactics to build content engagement and create participation and two-way conversations.
Principal Accountabilities
- Ownership of the social content calendars; planning and scheduling content across channels, deciding what is published, on what channels and when.
- Consulting with key stakeholders to ensure cohesion with marketing, trade and editorial calendars and timelines.
- Generate content ideas for editorial stories and social activations.
- Brief stories, assets and any ad-hoc requests to our creative team as appropriate.
- Prepare monthly social media performance reports, analysing data and metrics providing insight for social media activity/campaign results.
- Use these insights to generate learnings for future campaigns, sharing actionable recommendations to shape future activity.
- Support Community Manager with delivery of community management strategy, working collaboratively with customer service and corporate comms team as appropriate.
Other
- This role could require occasional out of hours work as-and-when the business requires
Key Performance Indicators (KPI’s)
- Execute social strategy and campaigns across all active social media and networking platforms, creating narrative based storytelling.
- Build content engagement across all social media channels, with consideration for brand vision and commercial goals
- Drive growth of social fan bases interest in Harrods, ensuring all content has onward journey to .com
Competencies
- Integrity & Trust
- Resilience & Composure
- Planning & Organising
- Applying job knowledge
- Working with others
- Persuading and Influencing
Personal Profile
- Fluent in mandarin (written and spoken)
- Experience overseeing both Western and Chinese social platforms
- A keen eye for best in class and flawless execution with demonstrated ability to execute on time
- Self-motivated self-starter who has a flexible approach
- Thrives in a collaborative and fast-paced environment with the ability to adapt to last minute requests
- Detailed orientated with thorough understanding of analytics and how this can be used to track and enhance performance
- Familiarity with platforms for scheduling, reporting, publishing and analysing social media
- Excellent communication skills, both written and verbal, with the ability to work across multiple teams
- Passion for social networks and emerging technologies
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Belonging & Inclusion
At Harrods, we embrace a broad definition of diversity, from gender, sexuality, ethnicity, disability, background, and experience to other dimensions such as lifestyle and family responsibilities.
Our goal is to increase the representation of all dimensions to reflect the customers we serve and the increasingly diverse and global marketplace we operate in.
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