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CRM Manager

  1. Full Time
  2. Hammersmith
  3. Creative, Marketing and Partnerships
  4. Permanent
VAC- 39442

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We are looking for a CRM Manager to join our CRM & Loyalty department here at Harrods. You will be responsible for the strategic planning and successful execution of a robust CRM publishing schedule that includes newsletters, brand media and marketing communications.

About The Role

As the CRM Manager you will lead and execute the BAU roadmap to optimise core newsletters that are personalised and relevant, lead on AB and control testing to prove incrementality whilst supporting customer marketing objectives

You will also;

  • Consult with key stakeholders across the business on projects that require CRM automation support
  • Identify  operational  efficiencies,  working  closely  with  our  IT teams and system providers
  • Effectively  respond  to  any  technical  issues  to  ensure  all communications programme are operating as expected
  • Set  team  and  retention  KPIs,  including  budget  and  forecast management
  • Manage Agency relationships, communicating Harrods needs to deliver on goals
  • Embed a test & learn culture within your team to drive continual enhancement    of    segmentation,    content,    and    channel strategies

About You

The ideal candidate will have previous experience owning or supporting with a strategy for a CRM Channel (Email, SMS, Push or Direct Mail) and operating with commercial insight and acumen in executing brand partnerships. It is important that you have a good understanding of ESPs and Google Analytics and can work well under pressure.

You will also have the following;

  • Ability to prioritise and multitask in an everchanging fast paced environment
  • Good understanding the importance of reporting on KPIs across all channels
  • Previous experience of campaign execution and segmentation
  • Great attention to detail
  • Clear communication skills both written and verbal
  • Previous team management experience

About Us
Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.
Our Promise to You
Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business.

In return you’ll receive an excellent benefits package, including a generous company pension, private medical insurance, 25 days’ holiday, and your birthday off, up to 33% in-store discount (including across our food halls and restaurants) and a season ticket loan.
Uniquely You
At Harrods we believe the personality and authenticity of our people sets us apart.  We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.
While our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you do not meet every desired criteria but feel you have the skills and experience to thrive in this role as well as a genuine interest in working for Harrods and you can demonstrate an alignment with our values, we would encourage you to apply.
If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods 

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