Group Marcomms Manager Fine Watches, Fine Jewellery
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Our mission remains unchanged: to service the needs and aspirations of our customers and help create new stories, to take pleasure in making marked moments of delight. Whoever our customers are and wherever they come from, they can expect to be treated with grace, courtesy and care. You will have strong connections within the families industry.
About You
You will be an experienced marketer, with specific experience in the Fine Watches, Fine Jewellery sectors. You will have experience in developing and delivering customer strategy and annual plans including seasonal campaigns within an allocated budget. You will be comfortable understanding and analysing both the macro and micro environment for the Fine Watches, Fine Jewellery and Luxury Jewellery sector.
Driving Marcomms for a critical business category, you will be comfortable with media channels in this sector, and have strong relationships with relevant contacts.
What to Expect
You will be responsible for defining and delivering the customer strategy for the Fine Watches, Fine Jewellery, and luxury jewellery division.
You will work closely with the wider Brand Experience Division (BED), Category Merchants and Brands to achieve the appropriate KPI’s mapped out in the Customer Strategy.
In addition, you will work with the data and insight provided by the Customer Insight Team, and use this to develop the marketing strategy mapped against our strategic priorities. You will prioritise the key messages and the timing, to demonstrate our voice of authority in this field.
You will be accountable for understanding and analysing both the macro and micro environment of the identified customer focuses. You will have expert knowledge in this sector and have the strength of connections within that network.
Please note, this is a 12 month FTC.
What is important?
Organisation is so important to our team; we are expected to be consistent and accurate. Over time, we’ve built a reputation we are proud of. Our team are approachable and efficient and we have strong working relationships across the wider Brand Experience Division as well as the business as a whole. We need someone who shares our values and understands the importance of our place in the business. Sometimes we are very busy; our team shares the load, supports each other and wins as a team. We set deadlines, we hit those deadlines.
Our Promise to You
At Harrods we believe nothing is impossible. We drive ourselves and inspire others to always push for more. This passion to exceed is what sets us apart. We are proud to be a place where standing out means being yourself.
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Anything is Possible
At Harrods, our mission is to make Anything Possible. The spirit of Anything is Possible and the equity of the Harrods brand is not purely released through how we advertise and market to our customers.
Moreover, it is rooted in the lived experience of our customers delivered every day by our colleagues.
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