Our mission remains unchanged: to service the needs and aspirations of our customers and help create new stories, to take pleasure in making marked moments of delight. Whoever our customers are and wherever they come from, they can expect to be treated with grace, courtesy and care.
About You
You will be an experienced marketer, with specific experience in delivering family strategy. You will have experience in developing and delivering customer strategy and annual plans including seasonal campaigns within an allocated budget. You will be comfortable understanding and analysing both the macro and micro environment for our customer segments.
What to Expect
You will own our family strategy. Many people’s first memory of Harrods is coming in as a child, be it for Santa’s Grotto or for Toy Kingdom! You will be at the heart of creating memories for our family customer base.
You will work closely with the wider Brand Experience Division (BED)- CRM, Events, Performance Marketing, Personal Shopping, Customer Insights to ensure a seamless customer experience for this customer segment.
In addition to this, you will be responsible for the conversion of existing Rewards Customer families and acquisition of new families to the Rewards and Mini Harrods Programmes. Mini Harrods is our Harrods Loyalty programme for children and their parents.
Please note this is a 12 month maternity cover
What is important?
We are motivated to ensure Harrods can be the best in class. This role has relationships across the whole business, not just the Brand Experience Division and so we must be approachable and efficient. At times, we are very busy and support each other to succeed as a team.
Our Promise to You
At Harrods we believe nothing is impossible. We drive ourselves and inspire others to always push for more. This passion to exceed is what sets us apart. We are proud to be a place where standing out means being yourself.