Our mission remains unchanged: to service the needs and aspirations of our customers and help create new stories, to take pleasure in making marked moments of delight. Whoever our customers are and wherever they come from, they can expect to be treated with grace, courtesy and care.
About You
You have a clear understanding on the digital marketing landscape. You are confident and a self-starter who has a passion for data-led decision making and you’re comfortable with diving into large data sets to find applicable insights for campaign optimisation.
What to Expect
Your role will entail (but will not be limited to):
- Liaising with media agency for day to day campaign execution, optimisation and reporting
- Liaising with internal creative team for creative and delivery of assets for all platforms ahead of deadlines as laid out by the marketing calendar
- Using Social platforms for budget, audience and ad management
- Analysing the platform data; always discovering opportunities for improved performance
- Managing the feed health for dynamic product selection in Social and Display formats
- Supporting Paid Social and Programmatic Manager in the delivery of all channel activity, end-to-end
- Sharing analysis and insight to the wider team and Manager for planning and decision making
- Knowing your numbers, working always to the targets agreed at the start of the campaign
- Liaising with the online trade team for the latest product and brand updates
- Liaising with content team to understand the available assets for every campaign and audience
- Applying audience insights from historic campaigns and internal insights team to campaign planning
- Using GA360 to understand on-site behaviour of the audiences you find through Social and Display, and for campaign planning and reporting to the business
- Supporting the Manager in managing budgets between multiple strategies
- Managing the campaign tracking codes across all activity
- Troubleshooting channel issues which can include tracking, feed, budget allocation
What is important?
We are looking for someone who has some experience in paid social or programmatic display and who has a bachelor’s degree in business, Marketing, Maths, Technology or relevant field of study. The successful candidate will also have knowledge of Adobe Analytics or Google Analytics.
Our Promise to You
At Harrods we believe nothing is impossible. We drive ourselves and inspire others to always push for more. This passion to exceed is what sets us apart. We are proud to be a place where standing out means being yourself.