Partnerships Marketing Manager
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The Harrods Partnerships Marketing team are responsible for the strategic planning and execution of all B2B media marketing campaigns across Harrods Partnerships, creating multi-platform marketing collateral, with the overall aim of driving Partnership sales revenue and marketing Harrods Partnerships to luxury brand clients.
About us
As the world’s leading luxury emporium, we deliver a magical, memorable experience for customers. This makes us uniquely challenging for creative minds, to protect and grow our brand demands extraordinary composure, creativity, and commerciality.
Harrods’ global brand offers uniquely exciting challenges, and we nurture a supportive environment where creativity, resilience, and commercial awareness make anything possible.
About you
We are looking for an experienced marketeer that has a strong knowledge of B2B marketing, the luxury media landscape and a high level of creative thinking and attention to detail.
The role will be key in driving the overall media proposition across the portfolio to create and deliver best in class solutions for our brand partners.
Requirements and Responsibilities:
- Working with internal stakeholders across the business (Marketing, VM, Editorial, Digital, Insights) to create seamless presentations: must have great attention to detail, copywriting and design skills.
- Demonstrate an excellent understanding of the media portfolio.
- Responsible for the annual Media Packs for each category.
- Responsible for producing the main presentations for our key marketing moments and media sales pitches, ensuring all activity is consistent with the Harrods brand values, and commercially viable.
- Creation of post-campaign presentations for our biggest partnerships; producing a detailed wrap-up that captures and showcases all elements of the campaign.
- Working closely with the General Manager to support delivery of the Harrods Annual Brand Showcase event.
- Manage the process for the development of our Virtual Experiences with brand partners - ideation, creating media plans, liaising with Marketing, creative direction and user experience, as well as working closely with the digital team to ensure branding aligns with Harrods.com.
- Content management of the Harrods Partnerships website.
- Responsible for email marketing platform; promoting Harrods Partnerships to our brand contacts by showcasing our campaigns and providing useful channel information & updates
- Working with our music partner to create brand playlists during big campaigns and promoting it across the in-store digital screen network
- Reporting of brand and competitor market activity.
- Working closely with Marketing Executive who helps support this role .
- Build and develop relationships with category teams to uncover internal dependencies and brand partner objectives.
Our promise to you
You’ll benefit from an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, and your birthday off, up to 33% in-store discount, and a season ticket loan.
At Harrods, we believe nothing is impossible.
We drive ourselves and inspire others to always push for more.
This passion to exceed is what sets us apart,
We are proud to be a place where standing out means being yourself.
Uniquely You
At Harrods, we believe the personality and authenticity of our people set us apart.
We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive.
What makes you unique makes us exceptional.
If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook, or Instagram
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Belonging & Inclusion
At Harrods, we embrace a broad definition of diversity, from gender, sexuality, ethnicity, disability, background, and experience to other dimensions such as lifestyle and family responsibilities.
Our goal is to increase the representation of all dimensions to reflect the customers we serve and the increasingly diverse and global marketplace we operate in.
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