About You
You will have experience in either a PR agency or in house, with an excellent range of connections across print, digital and influencer within the luxury industry. Ideally you will have some experience in food, home, toys or technology brands.
What to Expect
The PR Assistant is responsible for supporting the PR Executive in the delivery of PR and Influencer strategies cross-divisionally, with a focus on Harrods brand campaigns.
· Developing, plan and create PR and influencer activations to deliver against the briefs working with the Project Delivery Team.
· Securing substantial Harrods brand feature placement in tier A and tier B titles.
· Responsible for multiple, cross category projects at any one time.
· Build a broad network of contacts across traditional print, influencers and digital.
· Work with the PR Executive to ensure all project documentation and trackers are up to date.
· Work closely and collaboratively with the Project Delivery Team, Performance Marketing and wider Brand Experience Division.
· Nurture and build key relationships with brand contacts.
· Build and deliver a stakeholder mapping plan for Harrods spokespeople to build the profile of key business figures.
What is important?
Organisation is so crucial to us, we are expected to be consistent and accurate. Over time, we’ve built a reputation we are proud of. Sometimes we are very busy; our team shares the load, supports each other and wins as a team. We set deadlines, we hit those deadlines.
Our Promise to You
At Harrods we believe nothing is impossible. We drive ourselves and inspire others to always push for more. This passion to exceed is what sets us apart. We are proud to be a place where standing out means being yourself.