PR Executive

Our mission remains unchanged: to service the needs and aspirations of our customers and help create new stories, to take pleasure in making marked moments of delight. Whoever our customers are and wherever they come from, they can expect to be treated with grace, courtesy and care.

About You    

You will be an experienced PR executive, with an excellent range of connections across print, digital and influencer within the luxury industry, specifically within the fashion. You will be very confident, with an in depth knowledge of the communications industry, including the developing media landscape.        

What to Expect

 The PR executive is responsible for supporting the PR Manager in the delivery of PR and Influencer strategies cross-divisionally, with a focus on Harrods brand campaigns.

• Developing, plan and create PR and influencer activations to deliver against the briefs working with the Project Delivery Team.

• Securing substantial Harrods brand feature placement in tier A and tier B titles.

• Responsible for multiple, cross category projects at any one time.

• Build a broad network of contacts across traditional print, influencers and digital.

• Work with the PR Manager to ensure all project documentation and trackers are up to date.

• Work closely and collaboratively with the Project Delivery Team, Performance Marketing and wider Brand Experience Division.

• Nurture and build key relationships with brand contacts.

• Build and deliver a stakeholder mapping plan for Harrods spokespeople to build the profile of key business figures.

• Regularly share industry news and thought leadership.

• Mentor, coach and develop the PR Assistant.

   

What is important?

Organisation is so crucial to us, we are expected to be consistent and accurate. Over time, we’ve built a reputation we are proud of. Our team are approachable and efficient and we have strong working relationships across the wider Brand Experience Division as well as the business as a whole.  We need someone who shares our values and understands the importance of our place in the business. Sometimes we are very busy; our team shares the load, supports each other and wins as a team. We set deadlines, we hit those deadlines.

Our Promise to You

At Harrods we believe nothing is impossible. We drive ourselves and inspire others to always push for more. This passion to exceed is what sets us apart. We are proud to be a place where standing out means being yourself.