CRM Communications Assistant

The CRM Assistant will support the CRM Executives and work alongside other CRM Assistants on to successfully execute (from briefing to deployment) all triggered and automated customer communications at Harrods.

About us

As the world’s leading luxury emporium, we deliver a magical, memorable experience for customers.

This makes us uniquely challenging for creative minds, to protect and grow our brand demands extraordinary composure, creativity, and commerciality.

Harrods’ global brand offers uniquely exciting challenges, and we nurture a supportive environment where creativity, resilience, and commercial awareness make anything possible.

About You

The CRM Assistant will be integral in evaluating the performance of the campaigns through SAP Marking Cloud and Acoustic transact  (ESP formerly known as IBM Watson) to identify trends and opportunities for future planning, with a focus on maximising customer engagement through relevance of messaging.

Principal Accountabilities:

Campaign Management Process:  Targeting Definition and Execution

• Campaign execution process by preparing the campaign targeting for the corresponding supplier (depending on the channel used: mail, email, text message) with the agreed content, in a correct format and within the required timelines
• Support the definition of the customers targeting for each campaign & communication according to their objectives
• Support the implementation of the automation of the campaign targeting delivery to the campaign fulfilment
• Support/adhere to the Customer contact strategy, the relevance of communications addressed to each customer.

Day to Day Campaign Support

• Ensure campaigns are planned and deployed on schedule, and if not, investigate why and resolve
• Monitor campaign responses and taking appropriate action to resolve issues
• To work alongside the  CRM calendar, competitor audit, ad hoc reporting
• Understanding the different processes for each campaign/brief

Email set up and deployment

• Basic knowledge of html coding
• Experience in SAP marketing cloud
• Email Insights reporting/Deliverability ISP reporting
• Research email best practices, GDPR and share with the wider teams
• Creating the targeting for the campaign

Our promise to you

You’ll benefit from an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, and your birthday off, up to 33% in-store discount, and a season ticket loan.

At Harrods, we believe nothing is impossible.

We drive ourselves and inspire others to always push for more.

This passion to exceed is what sets us apart.

We are proud to be a place where standing out means being yourself.

Uniquely You

At Harrods, we believe the personality and authenticity of our people set us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive.

What makes you unique makes us exceptional.

If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook, or Instagram