Marketing Executive - Harrods Estates

Department: Marketing
Location: Harrods Estates
Job type: Full Time
Contract Type: Permanent
Job reference: VAC- 3714

Events – organisation high profile client events in UK managing all aspects of the event including venue, invitation management, 3rd party collaborations, catering, gift bags & sponsorship
PR – working with the PR team in liaison with key journalists, organisation of press events and attending property tours, copywriting press releases and blog posts, working to achieve maximum exposure for the brand, on and offline including local, national and international press
Market research, client trends and competitor analysis – monitoring closely to align with strategy
Digital marketing – through working with Digital Marketing agency, develop digital strategy in support of key business goals and objectives, including PPC campaigns and SEO strategies
Collateral - production of Harrods Estates Magazine & production of all other collateral for the division including brochures, fliers, invitations
Budgets – management of all marketing budgets for 7 departments within Harrods Estates
Annual Marketing Strategy – working with Marketing Manager to write and execute the annual strategy for the division
Agency management – ensuring that the PR, design, web, media buying and events agencies work to Harrods best advantage
Advertising - liaison with media buying agency & titles direct in order to achieve competitive rates in the national media. Compiling components and making sure all deadlines are met on time each month for each publication.
Work closely with in-house Harrods departments including Harrods Interiors, By Appointment, creative, finance, CRM etc.
Social Media – management of the Harrods Estates social media handles on Instagram and Twitter, scheduling weekly posts and paid campaigns, working closely with Harrods Social media team to achieve targets.

Events – organisation high profile client events in UK managing all aspects of the event including venue, invitation management, 3rd party collaborations, catering, gift bags & sponsorship
PR – working with the PR team in liaison with key journalists, organisation of press events and attending property tours, copywriting press releases and blog posts, working to achieve maximum exposure for the brand, on and offline including local, national and international press
Market research, client trends and competitor analysis – monitoring closely to align with strategy
Digital marketing – through working with Digital Marketing agency, develop digital strategy in support of key business goals and objectives, including PPC campaigns and SEO strategies
Collateral - production of Harrods Estates Magazine & production of all other collateral for the division including brochures, fliers, invitations
Budgets – management of all marketing budgets for 7 departments within Harrods Estates
Annual Marketing Strategy – working with Marketing Manager to write and execute the annual strategy for the division
Agency management – ensuring that the PR, design, web, media buying and events agencies work to Harrods best advantage
Advertising - liaison with media buying agency & titles direct in order to achieve competitive rates in the national media. Compiling components and making sure all deadlines are met on time each month for each publication.
Work closely with in-house Harrods departments including Harrods Interiors, By Appointment, creative, finance, CRM etc.
Social Media – management of the Harrods Estates social media handles on Instagram and Twitter, scheduling weekly posts and paid campaigns, working closely with Harrods Social media team to achieve targets.

DEPARTMENTS

Marketing Executive - Harrods Estates

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