Omnichannel Campaign Strategy Manager

We are looking for an Omnichannel Campaign Strategy Manager, aiding the Brand Experience Division in defining a comms strategy.

About the Role

The Omnichannel Campaign Strategy Manager will be reporting to the Head of Marketing and will be responsible for creating campaign strategies across all marketing channels. You will be working across different types of briefs, from Harrods brand marketing to brand partnership briefs. This individual will be an expert and champion of all channel strategies (paid/owned/earned) and will develop fully integrated campaign plans that use all the relevant channels depending on the marketing objectives, customer, and specific campaign strategy.

As the Omnichannel Strategy Manager, you will be defining a comms strategy that will give clear direction to creatives and campaign teams on key messaging, and CTA’s across channels at each stage of the funnel. You will be working alongside the Insights, CRM, Trade Marketing, and Divisional Managers to gather customer and business data and insights. You will coordinate with the channel experts to ensure that channels are aligned with the strategic approach for planned campaign initiatives and submissions.

You will be using data and insights to develop omnichannel campaign strategies with clear KPI’s and messaging strategies across the funnel stage. You will be responsible for writing integrated marketing briefs for all Harrods channels and creative teams. You will work with creative teams at the beginning of the creative development process to ensure that creative concepts and routes follow the campaign strategy and brief.

About You

You will be passionate about marketing and omnichannel campaigns and will have campaign planning experience. You will have excellent verbal and written communication skills and will be a confident presenter and storyteller with the ability to collaborate with different teams.

You will also be:

• A strategic thinker that can clearly structure the different phases of a campaign and connect all channel activities under one clear message.
• Deep understanding of brand positioning, brand architecture, and brand strategy.
• Strong analytical skills and background with the ability to analyse reports and data provided by the Insights and Analytics teams.
• Data-driven with a clear vision of KPIs and how it ensures that campaign effectiveness is championed.
• Ability to distil complex information into powerful, clearly defined strategic opportunities .
• Able to self-manage, prioritise tasks, and proactively communicate status and challenges.

About Us

Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.

Our Promise to You

Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business. 

In return you’ll receive an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants) and a season ticket loan.

Uniquely You

At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.

If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods