
Ale talks Allyship
HI ALEJANDRA – TELL US A LITTLE ABOUT YOU AND YOUR ROLE AT HARRODS.
I am Spanish and have been married to my wonderful husband Iñigo for 12 years with whom I have two daughters, Genie and Vicky. I have the privilege of being Harrods Marketing Director and have been an active LGBTQ+ Ally since 2009.
AS WE CELEBRATE PRIDE MONTH, WHAT DOES PRIDE MEAN TO YOU?
Pride means freedom to me; the right we all have to choose how we live our lives. How can I be more entitled to love, a family, or feeling good under my skin just because I was born heterosexual? Pride means a celebration of love, to us and to one another. Because humankind thrives on diversity, I am proud that we have advanced and matured as a society to understand that it is our difference that makes us unique. That individual uniqueness is what makes us collectively better. Although I realise there is still work to be done…
WHY ARE YOU AN ALLY?
I am an Ally because I can’t enjoy love and being who I am if I know others can’t. Before working in luxury, I worked in a white, straight-dominated environment where the LGBTQ+ Community didn’t feel accepted. It is hard to be the only voice disagreeing, but it is harder to feel you are not being true to yourself because you have to worry about repercussions. Allyship was a very powerful tool in the network to support those who weren’t comfortable being out. Having someone say what they couldn’t, they felt less isolated and had a higher sense of belonging. It isn’t one person’s comment that hurts us the most, it’s seeing our whole community not standing up to prove them wrong. And we shouldn’t underestimate the power of someone casually seeing a Harrods Pride sticker on a colleague’s computer. As a white straight person, I have the privilege to choose how much I expose myself in sharing my beliefs in D+I. Choosing to be on the same side as the LGBTQ+ community with no personal interest I am making a statement. That statement is that it isn’t really a choice, the only option is to be on the side where we all feel safe, that we belong and are accepted for who we are. And that is beautiful.
THINKING OF OUR WE ARE ONE VALUE, ALLYSHIP IS SO IMPORTANT TO OUR PEOPLE NETWORKS. WHAT IS YOUR EXPERIENCE BEING AN ALLY AND HOW HAS BEING A COMMUNITY ALLY AFFECTED YOU?
'We are One', is a very important value to me, at Harrods and at a personal level. We are a social species, we always do better when we are together, learning from each other and supporting one another. Being an Ally has made me less entitled and helped me appreciate love and my own uniqueness more. When you are denied something, when you have to fight for it, you value it more. I feel I need to do more to deserve the generosity and inclusiveness I have always felt from this network. There is so much more I can learn to make myself better for others.
HAS BEING AN LGBTQ+ NETWORK ALLY ADDED VALUE TO YOUR ROLE AT HARRODS AND INFORMED YOUR MARKETING STRATEGY?
Marketing is about understanding our customer's values and needs to connect with them in meaningful ways. The more we connect with people that are different from us, the broader vision we have and the better marketeers we are. That is why these networks are not only very valuable to our employees but also to all of us as professionals and human beings.
Let’s Stay in Touch
Our Values
We have five employee values that show us the way. These values are the behaviours and ways of working that we attach the most importance to at Harrods.
We use our values to illustrate how we want to be with each other, with customers, suppliers and other stakeholders. By living our values together we can make Anything Possible.
Latest jobs
Salary
Location
Location
Hammersmith
Job Type
Full Time
Sector
Human Resources
Contract Type
Permanent
Description
Our Internal Communications team is now looking for a Creative Designer to help shape how we communicate and inspire our colleagues through beautifully crafted content. If you're a visual thinker with
Reference
VAC- 47231
Expiry Date
01/01/0001
Job managed by:
Olivia AthertonJob managed by:
Olivia AthertonSalary
Location
Location
Hammersmith
Job Type
Full Time
Sector
Human Resources
Contract Type
Permanent
Description
Our Internal Communications team is now looking for a Videographer & Photographer to help us bring colleague stories to life through beautiful and impactful visual content. If you're passionate about
Reference
VAC- 47195
Expiry Date
01/01/0001
Job managed by:
Olivia AthertonJob managed by:
Olivia AthertonSalary
Location
Location
Hammersmith
Job Type
Full Time
Sector
Human Resources
Contract Type
Permanent
Description
Our HR team is looking for a Head of Total Reward to lead, shape and deliver a forward-thinking reward and recognition strategy that keeps Harrods a truly exceptional place to work.About the RoleIn th
Reference
VAC- 47180
Expiry Date
01/01/0001
Job managed by:
Olivia AthertonJob managed by:
Olivia AthertonSalary
Location
Location
Knightsbridge
Job Type
Full Time
Sector
Private Shopping
Contract Type
Permanent
Description
Our ambition is for Harrods Private Shopping to be the ultimate luxury shopping and lifestyle destination. The role of the Private Shopper is to deliver exceptional service to our most loyal clients.
Reference
VAC- 28154
Expiry Date
01/01/0001
Job managed by:
Etienne HaywardJob managed by:
Etienne HaywardSalary
Location
Location
Hammersmith
Job Type
Full Time
Sector
Sales Associate
Contract Type
Fixed Term
Description
We are looking for an exceptional Reservations Advisor to join us on an Fixed Term Contract in the Beauty Department. Based in our contact centre in our Harrods Headquarters in Hammersmith, this offic
Reference
VAC- 47025
Expiry Date
01/01/0001
Job managed by:
Megan HargreavesJob managed by:
Megan HargreavesSalary
Location
Location
Knightsbridge
Job Type
Full Time
Sector
Security
Contract Type
Permanent
Description
Our Security Operations Centre (SOC) are recruiting for a unique opportunity of an Assistant Manager to join our one of a kind team here at Harrods. This role is responsible for overseeing the functio
Reference
VAC- 46319
Expiry Date
01/01/0001
Job managed by:
Unnati GandhiJob managed by:
Unnati GandhiSalary
Location
Location
Knightsbridge
Job Type
Full Time
Sector
Security
Contract Type
Fixed Term
Description
Our Security team have a rare opening for a Project and Business Process Manager with Security project management experience to join the team. You will not only have the opportunity to lead multiple h
Reference
VAC- 46638
Expiry Date
01/01/0001
Job managed by:
Unnati GandhiJob managed by:
Unnati GandhiSalary
Location
Location
Knightsbridge
Job Type
Part Time
Sector
Sales Associate
Contract Type
Permanent
Description
We’re currently looking for a part-time Caviar Brand Specialist to join our bustling Food Halls team for two days per week. Working on our Fish counter as part of a wider team, the Caviar Brand Specia
Reference
VAC- 45275
Expiry Date
01/01/0001
Job managed by:
Unnati GandhiJob managed by:
Unnati GandhiSalary
Location
Location
Thatcham
Job Type
Full Time
Sector
IT
Contract Type
Permanent
Description
We are seeking an experienced Service Desk Team Leader to join our IT team at Harrods in Thatcham. In this role, you will lead a team of service desk engineers, ensuring prompt and effective resolutio
Reference
VAC- 47039
Expiry Date
01/01/0001
Job managed by:
Matthew ShepherdJob managed by:
Matthew ShepherdSalary
Location
Location
Newcastle
Job Type
Part Time
Sector
Front of House
Contract Type
Permanent
Description
We’re currently looking for wait staff to join our welcoming and close-knit H beauty family at The Champagne Bar in Newcastle.Harrods is bringing more magic, innovation, and theatre not only to the be
Reference
VAC- 46611
Expiry Date
01/01/0001
Job managed by:
Valentina SegantinJob managed by:
Valentina SegantinDiscover more about us

Teaser
In StoreContent Type
Career StoriesPublish date
07/08/2025
Summary
At Harrods, it’s the people who bring our store to life. We’re not just a department store; we’re a destination where world-class brands, experiences, and services come together, from fashion an

Content Type
NewsPublish date
07/03/2025
Summary
This is her story. This is Jordon. As part of our Pride celebrations, we’re shining a light on Jordon, the Social & Events Lead for Harrods’ LGBTQIA+ Network. She shares her story, who

Teaser
GeneralContent Type
Career StoriesPublish date
06/13/2025
Summary
What happens when a five-year-old joins his dad at work? This year for Father's Day, we invited Leo to spend the day with his dad Conrad, a Working Parents Board Member, asking quest

Content Type
NewsPublish date
05/14/2025
Summary
As Mental Health Awareness Week comes to a close, we’re wrapping up our series by spotlighting the final story, Zarah’s. Each interview has been a powerful reminder of how community can sh

Content Type
NewsPublish date
05/13/2025
Summary
As part of Mental Health Awareness Week, we’re continuing to spotlight the stories of our colleagues, each one a powerful reminder of how community can shape and support our mental health.

Content Type
NewsPublish date
05/12/2025
Summary
As part of Mental Health Awareness Week, we’re spotlighting colleagues across Harrods. This year’s theme is Community, and we're exploring the ways our people find connection, support, and

Content Type
NewsPublish date
05/09/2025
Summary
As part of Mental Health Awareness Week, we’re spotlighting colleagues across Harrods. This year’s theme is Community, and we're exploring the ways our people find connection, support, and

Teaser
Learning & DevelopmentContent Type
EventsPublish date
04/08/2025
Summary
"We’re proud to celebrate RISE, our learning programme designed to support career growth and development of our colleagues. RISE equips participants with the skills, knowledge, and confide

Teaser
GeneralContent Type
NewsPublish date
04/08/2025
Summary
As the winner of the We Take Pride category at the Harrods Awards for Excellence (HAFE), Geoff Hooton has had his fair share of adventures. From his early days in the Army to his role as t

Teaser
Early CareersContent Type
Career StoriesPublish date
04/08/2025
Summary
A native of Venezuela, Analius has lived in London for over 10 years and worked at Harrods for seven of them. We ask her for her current TikTok and TV obsessions, style go-tos and what culin
Recently viewed jobs