CRM Executive

The CRM Executive will support the manager and work alongside another CRM Exec on all communications at Harrods. These communications will be delivered via email, direct mail, SMS or social media/push and will deliver against both customer and business requirements. You will support the CRM Manager in developing a multi-touch, multi-channel communications strategy and analysing test and learn tactics, in both trade led and lifecycle comms, to optimise effectiveness; feeding all insights gained from regular reporting back to create a continuous process of testing and refinement.

The CRM Exec will be integral in evaluating the performance of the campaigns through IBM Watson (ESP), to identify trends and opportunities for future planning, with a focus on maximising customer engagement through relevance of messaging, reaching email KPIs and ideally be a blend of strategic, creative and analytical thinking.

About Us

As the world’s luxury emporium, we deliver a magical, memorable experience for customers. This makes us uniquely challenging for creative minds, to protect and grow our brand demands extraordinary composure, creativity and commerciality. Harrods’ global brand offers uniquely exciting challenges, and we nurture a supportive environment where creativity, resilience and commercial awareness make anything possible.

About You

Prior experience in Email Marketing is essential, preferably within a retail environment. You should have relevant campaign experience in CRM operations for targeted, complex campaign activity. Strong proficiencies in IT are also key, including the ability to use IBM Watson to create queries and to set up and send communications. You will be familiar with relational databases, and highly proficient in Microsoft Excel and PowerPoint. You will have demonstrated experience in working with databases, and with data analysis.

The CRM Exec will have a Customer Communication Assistant reporting into them to support with the execution and testing of all communications. As such you will need to be able to delegate workload and manage the Assistant in an effective manner.

The role is fast paced, so the candidate must be adaptable to change, very skilled in multi-tasking and excellent communicator as the role involves working with various teams in the business from IT, Marketing to Creative.

Our Promise to You

At Harrods, we pride ourselves on challenging conventional thinking and doing the seemingly impossible for customers. Share our positive approach and this will be a defining career move. You will gain experience across the business and have the freedom to make connections the way you want. Plus, you will be close to the heart of a creative team in which each week brings something new.

For our part, we will recognise your ideas with excellent opportunities for long-term career progress, plus a strong package. This includes generous pension, staff discounts of up to 33% on Harrods’ products, 25 days’ holiday and a day off on your birthday.

Uniquely You

At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.

If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or Instagram.